We're Parents, too
We’re on a mission to provide simple and fun developmental activities to parents, grandparents and caregivers—and we thank you for letting us play a part in your child’s growth
2018
The Beginning of Parenthood
After the birth of their daughter Frances, Mark and Lizzy faced the overwhelming tasks of managing sleep, nutrition, and allergies, all while trying to incorporate developmental activities into their exhausting routine. They struggled to find resources that were simple, screen-free, and didn't add more clutter to their home. Realizing that their friends also faced similar questions about engaging a new baby, they saw a widespread need for better solution.
2020
Development of Curious Baby Activity Cards
Motivated by their own experiences and the common struggles among their friends, Mark and Lizzy spent two years researching and collaborating with our medical advisory team to create the first edition of Curious Baby Activity Cards.
This project and partnership created in a bestselling book filled with age-appropriate activities that were both engaging and easy for parents to use, marking a significant turning point in offering practical toy-free resources for new parents.
2025
Expansion and Impact
The success of their initial product led to the creation of additional resources, including Curious Toddler Cards, High-Contrast Cards, and Speech & Language Cards. Each product adhered to their original goals of being accessible, sustainable, and simple, designed to facilitate meaningful playtime without unnecessary distractions.
Retailers such as Buy Buy Baby and Target reached out to carry our product and we've grown our retailer partners each year.
Beyond helping families directly, Mark and Lizzy also committed to giving back to their community by supporting local charities, food and diaper banks, and non-profits, ensuring that their success contributes positively to the parents in need.
Their efforts have made a lasting impact, helping countless families find joy and peace in their parenting journeys.
“We've grown, but our values remain the same.”
We are active in giving back and lifting up those in our community. A portion of all Curious Baby Sales go towards charitable causes, plus you're supporting a women-owned, sustainable family-owned small business with every purchase.